Wrapped Up In Yala ( & Why I Started Blogging)

Wrapped Up In Yala ( & Why I Started Blogging)

Hello loves,

As the year wraps up, I wanted to share with you a couple of things along with one of my favorite everyday cardigans that I’ve added to my wardrobe. I’ve been reflecting a lot on what I’ve been through this last year as well as what I want to set the tone for the next year.

For starters, this year has been extremely challenging. I moved away from my family and friends last year in LA and over the course of the last 18 months I’ve tried to build not only a new brand but also myself. I get asked a lot how I started, to tips on blogging, to why I started in the first place and have been asked in the last several weeks to meet up with local brands and sort of build up a community in my area. All things that are super exciting. So I’m going to get real for a second.

I thought about this last night right before writing this blog post. Before I ever started writing, I met with someone at Conde Nast, because I thought this is where I wanted to be. At one of the top magazines like Vogue or Elle or something of that nature. But the first thing this lady said to me (other than that my shoes rocked) was you’re not a typical girl. You’re original and I don’t think you’re the type of girl who is a sell out. And you know what? She was right. I’m not the “basic” girl who wears what other people wear for the sake of a trend or passes off my work as someone elses. One thing I can’t stand this season are ruffled sleeve tops even though they have been trending all year long. Sorry just not my thing. I call them piñata sleeves and I won’t succumb to wearing something just because everyone else is.

The number one thing I get on Instagram a lot is that people love reading my content because I am unique. There isn’t a blog out there that is like mine. They love what I do, they love that I mesh cocktails with style and all of the things I love to do. To be honest, I don’t care about what other people are wearing. If I see something I love I will compliment a person and tell them you know what, you have a cool sense of style and that’s awesome. That’s what reflecting on the last year made me realize. I’m not here to tell you okay here’s a cute outfit. I started writing like any other journalist has ever dreamed of, to tell a story. We aren’t only writers. We are story tellers, we are dreamers and we are doers. We love to take people into a moment and make them feel what we feel or make them imagine as if they were there. What Brunchinista holds for the future honestly I couldn’t tell you.

The only thing I could say that is true to my brand are three key things numerous followers and subscribers have called out in comments, messages, etc. I keep it honest and that’s how I roll. I have a very cohesive brand and theme on Instagram that sort of makes sense but kind of doesn’t (just like me) but it works, and lastly I am here to literally tell you where to go to brunch and look casual AF every single day. I’m not here to push anything on you but more than anything I’m here to tell you a story and I’m here to inspire you.

On that note, this past weekend I met with the only blogger I typically meet in this town and we spent the day getting blow outs and having champagne. Honestly kind of reminded me of home. DRYBAR I miss you so much. I love meeting up with Cherein. It’s never this thing of being competitive. We both take our craft seriously but we also understand that we’re first and foremost friends and that matters most. After spending hours at the salon and getting some killer blowouts and feeling happy after some mimosas, we shopped around, took some photos, talked about some things that we want to progress in our life and you know just like things that frustrate us as bloggers. Honestly out of all the people I’ve connected with in Oregon she’s one of my favorites. We connected right away and to this day after a year, she’s been the only person to always keep her word and follow through. As a virgo I admire that. And I think she’s kind of the same in that sense.

Now let’s get to the outfit. I recently got this killer cardigan from Yala. GUYS if you know me, you know I literally live in oversized comfort. I’m not this girl who’s trying to be sexy and show her body all the time. THE OPPOSITE. I’m a petite gal just trying to stay warm and live my best life like a wannabe Olsen twin (true story).

This cardigan has been worn on LITERAL repeat since I got it. And you’ll probably be so annoyed with how many times I wear. it. Don’t believe me on the comfort level? Look at the inside. It’s basically like a cloud. Okay I’m down now. Scroll through so you can basically wrap yourself in this forever. PS this will be my new airport outfit. Stay tuned on stories this Friday.

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{Yala cardigan, H&M sweater, FRAME denim jeans, Via Spiga booties}

Sorry for such a long post but after not posting this last week I had so much to say. I will be in LA this weekend which I’m super stoked about. Going to be in my element and hoping to bring you guys lots of content. Please note if I don’t post it’s because my boyfriend has a surprise trip for me and this is still super TBD in the air.

You can shop more Yala at their site. And if you’re curious follow along on Instagram to see all my post as I go through LA shopping with my besties, brunching with some bloggers and spending some much needed quality time with my family!

I hope you all have a Merry Christmas and stay tuned for the next post. I appreciate you all! Love you. Mean it.

xxo

Jacqueline



15 thoughts on “Wrapped Up In Yala ( & Why I Started Blogging)”

  • I an only imagine how difficult it was to move away from your family and friends but you are doing an incredible job and I love reading your posts. Food is something that interests me along with other people and I believe you have an eye and talent for it so keep up the good work. This cardigan is so cozy and I love the length. I would totally take this traveling with me too and use it as a blanket on the airplane. Perfect cold weather look! xoxo, Christine
    http://dailykongfidence.com/

  • Wow what a bold move for you to move away from your family!! I don’t think I’d ever be brave enough to do it but amazing that you have done it and been able to push yourself outside of that comfort zone. Definitely always stay true to yourself and what you enjoy as it definitely shows in the blogging world because it’s so highly saturated and the only way to differentiate yourself is to BE yourself 😉

    Have an amazing Christmas honey xx

    H x

  • Hey love,
    Hope you had a wonderful Christmas. I’m totally in love with this. This post has so much meaning yet it’s gorgeous. I can totally relate, I love really far from my close family and it’s for sure a struggle. You look really stunning, that cardigan Is beautiful especially on you. You created a very casual yet beautiful look! Thanks for sharing!

  • well, all bloggers start like you of thinking they will not copy other bloggers and as soon they start making money, they become next top blogger that does what other people do because it is free or it is paid. I hope, you will stay this way how are you right now and don’t advertise something that you don’t like. Cute cardigan, btw!

    http://www.queenhorsfall.com/

  • That might be so hard to start from the scratch, but it’s definitely worth it. I can imagine your struggle, coz I almost had the same, when I moved to another country (and started blogging because of that). But I do believe, that it’s so important to share your thoughts and it’s great, that you decided to open up. Adore this outfit of yours by the way!

    Cheers, Eliza | http://www.fashion-confession.com

  • I hope you had a Merry Christmas! I really loved reading this post and learning a bit more of who you are! Yes girl, if it isn’t right for you then don’t do it! Trend or not! I adore that about you and I also love your mix of food and style. Two of the best things! Isn’t it fun to have another blogger to meet with to do those fun things! You guys must of had a blast! Your cardigan is so beautiful! I definitely need a good black one like that. The one I wore today keeps falling off my shoulders and it’s been driving me NUTS! Can’t wait to see where you’re going! Have fun and Happy New Year!

    Manda | http://EvocativelyChosen.com

  • Loved hearing more about your story. Just keep doing you! You’re so brave to move away and find your own way. Loving your casual vibe and that cozy cardi! I’m all about comfort these days too. Hope you had a great weekend in LA! Can’t wait to hear all about it!
    XO
    http://www.lehoarder.com/

  • Wow babe you are very brave!! I wish at your age I took risks like you.Moving alone to another city must been very scary but also a lifetime experience.
    I love your content and the work you have done so far. You have build and amazing brand and I’m sure you will continue growing a lot. BTW love your entire look you looks so beautiful with hose shades and cardigan.

    xoxo
    Marcy

  • I hope you had a wonderful Holiday! Moving away from your family is such a big decision and a bold one. Only the bravest will fight and get to the top and I feel that you are one of those fighters. I love your originality and your voice. You are absolutely right, the ruffle sleeves are so silly and unflattering, only a rare bunch can make it stylish. You are building an amazing brand for yourself and whatever endeavor you have with Conde Nast lined up, I hope it is a fun and fulfilling one.

    xo Sheree
    PoshClassyMom.com

  • I think the key to success when it comes to blogging is actually staying true to yourself (whatever that may be) instead of trying to emulate what has made someone else; which often becomes quite obvious for people.

    Blogging is a fantastic way to express your true identity and you are doing a great job.

    Happy 2018!

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